Tapjoy Blog

Does It Pay to Build a Tablet App?

Posted by Raghu Nayani, 22nd May 2013

Is it worth the time, resources and additional costs of developing specifically for tablets versus smartphones? The answer might just lie in the type of app you’re developing.

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The social evolution of gaming: http://t.co/lzBUrDXvGu

Why are we immersed by pocket-sized entertainment that doesn't even have convenient buttons or controllers? http://t.co/bVveMm622x

Does It Pay to Build a Tablet App? http://t.co/0pPCYrh1m0

If you're attending @Kontagent Konnect 2013, our Christine Lee will be talking Mobile User Aquisition at 4.40pm http://t.co/0m1eXR2xOv

RT @Adweek: 67% of smartphone owners would rather see ads than pay for premium content http://t.co/D45Q2fHAnH

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New Study Investigates If Free Is the Right Price For Mobile

Posted by Jim Jones, 21st May 2013

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency.” Here’s a snapshot of what it found.

This Week’s Launches, News and Deals from Tapjoy

Posted by Jeff Rubenstein, 17th May 2013

Shooters, RTS, Puzzlers, and one of the wildest photo apps you’ve ever seen: we’ve got a lot of new releases for you here to try out!

Kakao and Tapjoy: Monetizing The Messaging App Boom

Posted by Raghu Nayani, 15th May 2013

Today, we’re thrilled to announce a partnership with Kakao, the largest mobile social platform in Korea, to allow Tapjoy to offer its market-leading advertising and monetization tools to developers on the Kakao Games platform.

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This Week’s Launches, News and Deals from Tapjoy

Posted by Jeff Rubenstein, 10th May 2013

While you’re playing new games this week (and there are plenty of them here), keep an eye out for special Mother’s Day deals on flowers and candy. Also, many apps are currently offering extra bonus currency to celebrate.

Celebrate Mother’s Day with Gift Deals and Bonus Offers

Posted by Justin Sung, 9th May 2013

This Mother’s Day we’ve teamed with FTD, ProFlowers, and Shari’s Berries so that you can order flowers and chocolates for Mom while earning Rewards for yourself! Further sweetening the deal, many of our partners are offering bonus currency through Sunday Night.

Android on the Tapjoy Network: The “Phablet” Phenomenon and Samsung’s Dominance

Posted by Raghu Nayani, 9th May 2013

We took a look at our network (more than 1 billion total devices with a global reach of nearly 390 million) to examine which devices, manufacturers and device types top the charts. Here is what we found.

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This Week’s Launches, News and Deals from Tapjoy

Posted by Jeff Rubenstein, 3rd May 2013

It’s a great week for superheroes (and wannabe superheroes), as some of the most powerful and popular characters from the comic book world invade smartphones and tablets.

Solving the Challenges of Monetization and Retention

Posted by Oliver Birch, 2nd May 2013

The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

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This Week’s Launches, News and Deals from Tapjoy

Posted by Jeff Rubenstein, 26th April 2013

Unleash your inner hero this weekend with new adventure games on the Tapjoy network!

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