Offerpal Riding the Momentum
As you know, our industry has undergone dramatic change since Offerpal first launched in October of 2007. As the opportunities for social apps, social networks, online games, virtual worlds and other social publishers grow, some who had previously struggled to generate any revenue at all are now earning tens or hundreds of thousands – and in some cases millions – of dollars every month.
2008 was an exciting year for Offerpal Media and our publishers, and I’m writing to bring you a brief recap of some of what this change has meant for us.
- More than 800 social publishers – from application in genres including MMOGs, utilities, “owning,” green, etc. to standalone web sites including social networks, virtual worlds, gaming sites, and more – integrated the Offerpal monetization platform
- We added over 2,000 advertising offers – including top brands such as Starbucks, Disney, Netflix, BlockBuster, Columbia House, Comcast and others – and continue to add up to 100 new offers each week
- Our average publishing partner earned $75 per day for every 1,000 Daily Active Users, or an average eCPM of nearly $200
- We added several new features and algorithms to our optimization engine – including improved category and profile targeting – leading to a 17% increase in overall conversions
- We had the pleasure of partnering with all of the top social networking sites, even co-hosting a Developers Garage with Facebook and a devJam with MySpace, as well as the most innovative and successful social apps, like (Lil) Green Patch, Friends For Sale!, Mobsters, Super Pets, Speed Racing, Texas Hold’em Poker, and lots more.
- Our reach expanded to more than 50 million consumers, and our network is doing nearly 3 million transactions every month
- We added several new payment methods to the platform, including PayPal, MobillCash, Zong, PayMo, Amazon Payments, PayByCash and others
- Our global customer service team has proven themselves to be the best in the industry, responding to every inquiry within 24 hours
- We were named to the AO Global 250 list of distinguished technology companies and awarded the top spot in the OnMedia 100 category of “Technology Enablers”
- We launched our beta program for applications on the iPhone platform, becoming the first viable monetization solution for mobile developers
- We accepted $15 million in Series B funding to further develop the platform and expand into new markets
Our success is not ours alone but also belongs to all of the partners who have demonstrated such creativity and innovation in these dynamic times. We look forward to the challenges and possibilities that lie ahead and to working with publishers like you to continue shaping the future of the industry.
If you have not yet seen the very positive press coverage of our funding announcement, please check it out here. Otherwise, if I can answer any questions for you or if you want to chat about how to monetize your social traffic through virtual currency, please drop us a line.
With the economy in the doldrums and Valentine’s Day right around the corner, this year millions of cash-strapped lovebirds are expected to take advantage of cheerful and inexpensive Valentine’s gifts on social networks.
