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Archive for March, 2009

Mar 31

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Debunking the Myths of Social Advertising


Today we’re kicking off a new blog series focusing on myths surrounding advertising on the social Web. We know a lot of folks are still skeptical about click through rates, lead quality and conversion rates, so we’re debunking 7 myths of social advertising, and setting the record straight.

To get the ball rolling, Nick Talarico, Director of Operations at Sibblingz, Inc — creators of the hugely popular Make a Baby app on Facebook and MySpace — helps us dispel the myth that users don’t click on ads in social networks.

While the Click-Through Rate (CTR) for most ads on social networks is somewhere south of 0.10 percent, the average CTR for Offerpal Media’s offers I-Frame is 24%. Yes, 24%. That’s because our I-Frame is an embedded part of the consumer experience, so rather than trying to distract users from what they’re doing, we actually engage with them as part of the in-game mechanics of the social web site or application. It also helps that our optimization engine knows exactly which ads are of the most interest to which users and presents relevant ad offers that are targeted to the individual consumer based on demographic, geographic and behavioral data points.

To learn more about our “Managed Offer Platform” and why it is so effective for publishers and advertisers alike, contact us today.

Mar 20

The Secret to Our CEO’s Success?

women-of-influence-videoEarlier this week, when Anu Shukla was named one of Silicon Valley’s “Women of Influence,” she was asked to explain in 10 words or less the one person, place or thing to which she attributes her success. Her answer reveals quite a bit about her success as a person and Offerpal’s success as a company:

My mom, my family, my sister, my friends…who gave me education, guidance, and taught me to question and push the boundaries. For example, if they say 10 words, could it really be 20?

Watch the video above to hear Anu’s 20-word speech, and listen to the howls of laughter she gets.

Mar 12

Offerpal at the iGames Summit 2009

igames-summitNext week, Offerpal will be at the first ever iGames Summit, a half-day conference focused on the emerging iPhone games space.

The conference will bring together leading developers, investors, and executives to share their collective wisdom on what’s working today and where this exciting industry is heading. The iGames Summit will feature a combination of panels and talks featuring some of the top iPhone game developers in the market today. Talks and panels will cover everything from taking advantage of the iPhone’s unique technical capabilities to monetization and distribution. We hope you can join us for the day and contribute to the conversation.

As the platinum sponsor of the event, Offerpal will have a tabletop just outside the main conference hall, so be sure to stop by and say hi. Our CEO, Anu Shukla, will also be presenting during a breakout session at 2:45.

The event organizers have been kind enough to offer a 10% discount to all of our partners and associates. To register with the discount, be sure to use the code “OFFERPAL” at checkout.

Mar 11

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Offerpal and Aeria Games Team Up to Monetize Aeria Points

aeria-logoWe’re thrilled to announce a new partnership with Aeria Games, one of the fastest growing MMORPG networks online, with more than 5 million daily active users. Aeria Games has integrated our platform with its existing virtual currency, Aeria Points, so Aeria Games users will now have a new way to earn the points they need to unlock more features and carry out more tasks within their favorite games.

What’s more, Aeria Games users can earn these points for free by taking part in our scientifically targeted advertising offers, such as free trials, big-brand discounts, online surveys and more.  With more Aeria Points in their account, users return more often and spend more time within the game.

This partnership is also generating a significant new revenue stream for Aeria Games, whose loyal and engaged user base is drawing a ton of interest from social advertisers. The free-to-play gaming industry is fast becoming a valuable space for both advertisers and publishers alike. With the help of Offerpal Media, Aeria Games is poised to become one of the most popular and diversified publishers in the space.

Check out the full news announcement here.

Mar 6

Offerpal’s Anu Shukla Named Woman of Influence in Silicon Valley

women-of-influenceOfferpal Founder and CEO Anu Shukla has been named one of Silicon Valley/San Jose Business Journal’s Women of Influence for 2009. The Women of Influence in Silicon Valley Awards honor 100 outstanding women making a difference in business, government or nonprofits in Silicon Valley.

Here at Offerpal, we think Anu is something of a maverick — she’s a serial entrepreneur with more than 20 years of experience in the high-tech industry. Offerpal is Anu’s third major start-up, after launching software company Rubric, and eCommerce business MyBuys. Anu is not only a tech industry pioneer, but also a role model for future generations of women leaders. This award is a testament to Anu’s ongoing success and entrepreneurial spirit.

Anu is featured in a Women of Influence special supplement in today’s issue of the Business Journal — be sure to check it out.

An official awards ceremony will be held on March 18th and will pay tribute to Anu and her fellow honorees.

Click here to register to attend the award ceremony.

Mar 2

Offerpal at LeadsCon in Las Vegas this Week

leads-conOfferpal will descend on Las Vegas this week for the LeadsCon event taking place at The Mirage March 4 – 5. We have a booth in the exhibit hall throughout the show, and our CEO, Anu Shukla, will speak on the afternoon of Thursday, March 5th. She will be featured as part of a select panel, “Kings of Counter-Cyclicality,” where Anu and other key business leaders will discuss how their companies have been able to yield record growth and opportunity in the middle of harsh economic times.

LeadsCon is a two-day conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon draws a wide range of attendees, including lead aggregators, lead buyers, affiliates, technology solution providers and investment professionals.

If you’re heading to LeadsCon this week, be sure to stop by booth #406. Also check out Anu’s session to gain insight into successful companies that are demonstrating that a downturn doesn’t have to mean a down turn in business.

Hope to see you there!

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