Dec 23
Offerpal’s Nick Talarico spoke recently at the Facebook Developers Garage in Taipei, where nearly 400 Taiwanese developers turned out to hear the latest tips for developing and monetizing Facebook applications. Below is the presentation Nick walked the audience through on “10 Tips For Monetizing Social Games.”
Recently, when Offerpal has been in the news, it’s been for the work we’re doing to “make social gaming offers more relevant and transparent,” or for the new shopping reward system we launched for online gamers. But this week we’re in an unexpected media outlet for an entirely different kind of story (or at least our CEO is).
In the issue of People magazine that hits newsstands this week, George Garrick is featured in the full-page section “Heroes Among Us” for his charitable givings in the Bay Area. George and his family — wife Lainie, daughter Victoria and sons Jonathan and William — recently handed out more than 500 Christmas trees to families in need. “This makes a real difference in hard times,” said Teri Chin, director of the community center that helped with the giveaway.
So pick up this week’s issue of People magazine (admit it — you like catching up on celebrity news and star styles anyway), turn to page 99 and read about the difference George has made for hundreds of local families.
Our guest this month is, entrepreneur, Forbes columnist, and author, Sramana Mitra. Sramana has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education. She has developed a well-regarded methodology for positioning which she has used repeatedly in different situations and across a variety of market segments.
Here are the books she has written:
2. Bootstrapping, Weapon Of Mass Reconstruction &
3. Positioning, How To Test, Validate, And Bring Your Idea To Market
In this interview, she shares her observations on the social gaming phenomenon and the rise of mobile gaming platforms. In addition, she offers some interesting suggestions drawing from her experience; from market research and product development, to positioning and opportunities for innovation. Sramana provides an enlightening mix of industry observations, specific tactical suggestions and even some exciting predictions.
Learn more and check out the video interview below:
Offerpal Shopping is a twist on our conventional ad offers program; instead of completing an advertising offer or survey in exchange for virtual currency, consumers can now go shopping at any of our featured brand-name retailers and earn virtual currency for every dollar they spend.
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