Archive for January, 2010

Slides from the Offerpal Monetization Workshop

We’d like to give a big thanks to all of those who braved the stormy weather last night to turn out for our Social Gaming Workshop, the first in a series of workshops on improving game mechanics, viral distribution and, yes, monetization for social games and applications.

Nick Talarico kicked off the night by reprising a presentation he’d given last month at the Facebook Developers Garage in Taipei on his top ten tips for building engagement with your users and how to convert them into paying users:

Rob Carroll, a former game producer for Hive7, Zynga and LucasArts, then shared his advice for how to leverage the viral channels on the Facebook platform to organically find new users and grow your distribution:

Rob’s presentation was followed by a lively panel discussion with Mitali Pattnaik of PlayFirst, Jose Brotons of Product Madness and Sana Choudary of Traffichoney. We asked them to make their predictions for what 2010 holds in store for the social gaming industry, and there was definitely no shortage of opinions.

Thanks to all for participating! To find out when we’ll be hosting the next workshop, join our fan page on Facebook or follow us on Twitter.

Upcoming Offerpal Parties and Workshops

January is typically a slow month for conferences and events, but not this January, at least not around here. Offerpal is throwing not just one but two parties this month, plus we’re hosting a workshop for game developers. RSVPs are requested, so read through the details below and let us know which events you plan on attending. Hope to see you soon!

Offerpal New Year’s Kick-Off Party

Friday, January 15th, 2010
6:00 – 9:00 pm
Harlot, San Francisco
Address: 46 Minna St.
Still got the blues after the long vacation? Fret not friends. To kick off the new year, we’re hosting a “New Year’s Kick-Off Party” at Harlot in San Francisco. There’ll be drinks aplenty, a positive vibe, good friends and new friends to make, so come out next Friday and hang out.  We’re looking forward to a great 2010! RSVP at our Facebook page.

The Social Advertising Social – Affiliate Summit

Sunday, January 17th, 2010
5:00 – 7:00 pm
Rio Las Vegas Hotel & Casino
Suite 22001
Kick off the Affiliate Summit in Las Vegas by joining the Offerpal ad team for cocktails and appetizers in the VIP suites at the Rio, where the conference is being held. Hear about all of our new ad products, like Branded Goods and Social Video. Get social and learn about social at the Social Adverting Social! To RSVP, email info@offerpal.com.

Social Gaming Monetization Workshop

Thursday, January 21st, 2010
5:30 – 8:30 pm
WonderHill Offices, San Francisco
Address: 703 Market Street, Suite 470; San Francisco, California 94103

For beginning and intermediate game developers, the Offerpal “Social Gaming Monetization Workshops” are a series of highly interactive, collaborative workshops providing best practices on how to build addictive, viral and monetizable social games and applications. We’ll use case studies, expert speakers and panel discussions to help the audience members learn how to improve their game mechanics, distribution channels and virtual currency monetization effectiveness. We’ll also throw in free beer and pizza! Seating is*very* limited for this initial workshop. Please RSVP at our Facebook page.