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Archive for October, 2010

Oct 30

Our Solution for Anonymizing UIDs on Facebook

Yesterday Facebook issued a statement clarifying its policy on the transfer of UIDs outside of applications.

While the policy has always stated that no data received from Facebook can be shared with data brokers and ad networks, it is now stating more explicitly that UIDs cannot leave your application or any part of the infrastructure at all, at least not without first anonymizing the identifying information.

User privacy and data ownership is as important to us as it is to Facebook, and we have been working closely with Facebook and several top developers over the last week to define, build and implement a solution that will support the sharing of identifiers in a completely anonymous manner. We intend to fully comply with Facebook and their newly clarified policies, and we’ll be asking for your cooperation as well.

A mechanism for sharing anonymous identifiers will be made available via the Graph API and FQL early next week, and developers will have until January 1st, 2011, to implement it. Our solution will be in place long before the deadline, and we will get back in touch with you shortly to let you know how to implement this mechanism and what else you can do in your role to make sure the Facebook ecosystem remains safe and secure for everyone.

If you have any questions in the meantime please  contact your account rep or send an email to info@tapjoy.com.

Thanks,

The Tapjoy Team

Hi,

As you may have heard, yesterday Facebook issued a statement clarifying its policy on the transfer of UIDs outside of applications.

While the policy has always stated that no data received from Facebook can be shared with data brokers and ad networks, it is now stating more explicitly that UIDs cannot leave your application or any part of the infrastructure at all, at least not without first anonymizing the identifying information.

User privacy and data ownership is as important to us as it is to Facebook, and we have been working closely with Facebook and several top developers over the last week to define, build and implement a solution that will support the sharing of identifiers in a completely anonymous manner. We intend to fully comply with Facebook and their newly clarified policies, and we’ll be asking for your cooperation as well.

A mechanism for sharing anonymous identifiers will be made available via the Graph API and FQL early next week, and developers will have until January 1st, 2011, to implement it. Our solution will be in place long before the deadline, and we will get back in touch with you shortly to let you know how to implement this mechanism and what else you can do in your role to make sure the Facebook ecosystem remains safe and secure for everyone.

If you have any questions in the meantime please reply to this email or contact your account rep.

Thanks,

The Tapjoy Team

Tapjoy
Fueling great apps
www.tapjoy.com
blog.tapjoy.com
info@tapjoy.com
@tapjoy

Hi,

As you may have heard, yesterday Facebook issued a statement clarifying its policy on the transfer of UIDs outside of applications.

While the policy has always stated that no data received from Facebook can be shared with data brokers and ad networks, it is now stating more explicitly that UIDs cannot leave your application or any part of the infrastructure at all, at least not without first anonymizing the identifying information.

User privacy and data ownership is as important to us as it is to Facebook, and we have been working closely with Facebook and several top developers over the last week to define, build and implement a solution that will support the sharing of identifiers in a completely anonymous manner. We intend to fully comply with Facebook and their newly clarified policies, and we’ll be asking for your cooperation as well.

A mechanism for sharing anonymous identifiers will be made available via the Graph API and FQL early next week, and developers will have until January 1st, 2011, to implement it. Our solution will be in place long before the deadline, and we will get back in touch with you shortly to let you know how to implement this mechanism and what else you can do in your role to make sure the Facebook ecosystem remains safe and secure for everyone.

If you have any questions in the meantime please reply to this email or contact your account rep.

Thanks,

The Tapjoy Team

Tapjoy
Fueling great apps
www.tapjoy.com
blog.tapjoy.com
info@tapjoy.com
@tapjoy

Hi,

As you may have heard, yesterday Facebook issued a statement clarifying its policy on the transfer of UIDs outside of applications.

While the policy has always stated that no data received from Facebook can be shared with data brokers and ad networks, it is now stating more explicitly that UIDs cannot leave your application or any part of the infrastructure at all, at least not without first anonymizing the identifying information.

User privacy and data ownership is as important to us as it is to Facebook, and we have been working closely with Facebook and several top developers over the last week to define, build and implement a solution that will support the sharing of identifiers in a completely anonymous manner. We intend to fully comply with Facebook and their newly clarified policies, and we’ll be asking for your cooperation as well.

A mechanism for sharing anonymous identifiers will be made available via the Graph API and FQL early next week, and developers will have until January 1st, 2011, to implement it. Our solution will be in place long before the deadline, and we will get back in touch with you shortly to let you know how to implement this mechanism and what else you can do in your role to make sure the Facebook ecosystem remains safe and secure for everyone.

If you have any questions in the meantime please reply to this email or contact your account rep.

Thanks,

The Tapjoy Team

Tapjoy
Fueling great apps
www.tapjoy.com
blog.tapjoy.com
info@tapjoy.com
@tapjoy

Oct 22

How We’re Handling Facebook’s Encryption Proposal

Yesterday, Facebook issued a proposal to the developer community for a solution that it hopes will stop the inadvertent sharing of User IDs (UIDs) from applications to third party businesses. The proposal recommends encrypting the user information (instead of just signing it) on any request to iframe-based canvas pages.

We wanted to let you know that we are aware of this issue, are speaking to Facebook about it, and already have a plan in place to address it. Within the next week, we’ll provide a new iframe URL that will enable you to pass us an encrypted JSON object containing name-value pairs (snuid, affl, etc).

Facebook has posted the technical details of the proposal on its developers site, including a place for comments. We urge you to go and take part in the discussion there to help shape this important proposal.

Facebook’s plan is to enable parameter encryption as an option over the next few weeks, and they say they will announce the complete migration timeline shortly. At Tapjoy, we are already working on an encryption solution and will have it in place long before their timeline tells us to.

We’ll get back to you next week with more details. In the meantime, if you have any questions, please contact your account rep or reach us at publishersupport@tapjoy.com.

Thanks,

The Tapjoy Team

Hi,

 

Yesterday, Facebook issued a proposal to the developer community for a solution that it hopes will stop the inadvertent sharing of User IDs (UIDs) from applications to third party businesses. The proposal recommends encrypting the user information (instead of just signing it) on any request to iframe-based canvas pages.

 

We wanted to let you know that we are aware of this issue, are speaking to Facebook about it, and already have a plan in place to address it. Within the next week, we’ll provide a new iframe URL that will enable you to pass us an encrypted JSON object containing name-value pairs (snuid, affl, etc).

 

Facebook has posted the technical details of the proposal on its developers site, including a place for comments. We urge you to go and take part in the discussion there to help shape this important proposal.

 

Facebook’s plan is to enable parameter encryption as an option over the next few weeks, and they say they will announce the complete migration timeline shortly. At Tapjoy, we are already working on an encryption solution and will have it in place long before their timeline tells us to.

 

We’ll get back to you next week with more details. In the meantime, if you have any questions, please contact your account rep or reach us at publishersupport@tapjoy.com.

 

Thanks,

 

The Tapjoy Team

 

Tapjoy

Fueling great apps

www.tapjoy.com

blog.tapjoy.com

@tapjoy

 

Oct 11

Join us at the Virtual Goods Summit

Recently, a report from Inside Virtual Goods estimated that the U.S. virtual goods market will grow to $2.1 billion.

This week, one of the author’s of the report, Charles Hudson, hosts the Virtual Goods Summit at the Moscone Center in San Francisco, where we’ll be able to talk about how we’ll get there.

Tapjoy is proud to be a platinum sponsor of the event and is looking forward to meeting many of you there. If you’re attending, please stop by booth #17 to ask about what’s new — since there’s plenty to talk about. Ask about our mobile offerings, for instance, or our cross-platform distribution product, SocialKast.

Also be sure to sit in on the panel at 4:05 on Tuesday hosted by our own Rob Carroll called “True or False: Myths from Social Gaming.” Featured panelists include Luis Ongil of GameDuell, Robert Winkler of 5th Planet Games, Phil Shenk of Gravity Bear and Frederic Descamps of A Bit Lucky.

Immediately following the panel, unwind with us for a reception right there at Moscone Center — and get ready to do it all again the next day!

Oct 6

Offerpal Media is now Tapjoy, Inc.

When Offerpal was founded in 2007, we pioneered the use of advertising offers as payment for virtual currency in social games and applications. And for a while, the Offerpal name fit us just fine.

But our company is about much more than just offers nowadays. We may have started as the leader in offer-based monetization, but we have since expanded to include just about every viable type of alternative payment option you can imagine—surveys, videos, shopping rewards, in-game ads, trade-ins, tasks, application installs and others.

What’s more, we’ve added a slew of distribution products as well, like SocialKast for cross-platform distribution on the Web, and our industry-leading Pay-Per-Install network for mobile apps.

We are simply a different company than we were three years ago, and we wanted our name to reflect who we are today.

We chose the name Tapjoy for several reasons. It was originally the name of the mobile game developer and monetization company we acquired back in March. Together, we’ve grown the mobile part of our business tremendously, and we’ve also now fully integrated the two companies, so the renaming is partly a reflection of that.

But more than anything, we simply liked the name, and we thought it better symbolized everything we’re doing today to lead the industry in monetization and distribution on both mobile and social platforms.

Looking forward, we will also be moving our headquarters up to San Francisco, though we will continue to operate our offices in Fremont, London and Tokyo. Otherwise we will continue to offer the same great level of service you’ve come to expect from us as Offerpal, and we will continue to innovate on both the monetization and distribution fronts on behalf of the entire social and mobile gaming communities.

It’s just that we’ll be doing so under a single, unified brand, a cohesive, cross-platform team, and a new name that better suits us.

What do you think of the name Tapjoy? Love it? Hate it? Drop us a line at info@tapjoy.com to let us know.

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