Archive for November, 2010

Register for our Webinar on Virtual Currency in Mobile Applications

Virtual Currency & Mobile Apps: A Recipe for Distribution & Monetization

Date/Time: Tuesday, December 14th, 2010, 11:00 a.m. PT
Speaker: Ben Lewis, Co-founder and VP, Mobile Product, Tapjoy
Register: https://www3.gotomeeting.com/register/900000910

Despite the tremendous growth of mobile applications – Gartner Group estimates that 8 billion apps will be downloaded this year, rising to 21 billion by 2013 – mobile app developers still face serious challenges in both monetization and distribution. Borrowing from their social/online counterparts, many mobile app developers are beginning to implement virtual currency systems, and reaping tremendous rewards in doing so.

In this webinar, Ben Lewis, co-founder and vice president of mobile products at Tapjoy, will share his best practices, case studies and lessons learned from integrating virtual currency into mobile applications. The audience will learn how to greatly improve their per-user economics while tapping into a scalable, flexible platform to help generate new installs.

Register to attend!

Tapjoy Acquires AppStrip

Last month we launched our SocialKast Promo Bar, a great way to get free distribution for your apps by cross-promoting them with trusted partner applications.

Today we are excited to announce a significant boost to our app promotion capabilities with the acquisition of AppStrip, one of the largest and most trusted install networks on the Facebook platform. With AppStrip, we are able to offer you even larger distribution, greater reach and improved functionality right away.

AppStrip works very much like our own Promo Bar, allowing developers to acquire thousands of dedicated new players without raising their bottom line. In a landscape of growing advertising costs and shrinking virality, Appstrip levels the playing field to help developers of all sizes drive quality players to their games without relying on advertising dollars alone. The Appstrip network is completely free, and you can have the strip up and running on your page in minutes.

AppStrip is the perfect complement to our other distribution solutions, which already includes our SocialKast Viral APIs for cross-platform notifications and our CPI network for mobile applications. With the integration of AppStrip, we now also offer:

• The premier cross-promotion network on the Web, spanning hundreds of applications
• Increased reach to millions more Daily Active Users
• Integrated campaign management  for game promotion across multiple platforms, media and devices

We believe that in this case 1 + 1 truly does equal 3, and we are pleased to welcome all of the AppStrip publishers to the Tapjoy network. We are already hard at work ensuring a seamless transition and beginning to add new features and functionality to the AppStrip program, and we look forward to evolving the product and expanding on what the AppStrip founders originally built.

If you have any questions about AppStrip or any of our other distribution solutions, please contact your account rep or reach us at publishersupport@tapjoy.com. To get started with AppStrip right away, you can apply for the program at www.appstrip.com.