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Archive for May, 2011

Eat, Drink, Talk Android, and Be Merry!

That’s exactly what Tapjoy, Apsalar and our guests did during last week’s workshop held on opening night of Google I/O. We’d like to thank Charles Hudson of Bionic Panda, Brian Cho of Booyah, Michael Oiknine of Apsalar and Joony Koo of Com2uS for participating in the panel. They helped us all better understand the advantages of working on Android and the tremendous opportunities that exist for game developers on the platform.

Building games on Android at this stage is akin to laying the bricks and building a strong foundation for a house, according to Charles Hudson. He explained that the number of users on Android might not yet compare with those on iOS, but his company’s strategy was to start early so that by the time the market is there, as it is already proving to be, they’ll be ready.

Brian Cho agreed, encouraging developers to look for the blue ocean strategy instead of simply following what other developers are doing. That way, he explained, you’ll be ahead of the game once the market fully matures.

And the consensus among the panelists was that there’s little doubt the market will indeed mature and that users will inevitably flock to the platform.

In fact, a look at the recent numbers proves that they already are. More than 3 billion apps have been installed in the Android Market to date, with the latest billion coming in just the last 3 months alone, an average of 11 million apps per day. There are also nearly 400,000 activations of new Android devices per day, helping Android overtake iOS in March of this year for marketshare among mobile operating systems.

In other words, if you’re not building your games on Android yet, well, get with it already!

We’d also like to congratulate Jennifer Lu of TinyCo and Kevin Chiao of OpenFeint for winning our door prizes. A big thanks to everyone for making the event a success. Be on the lookout for another one soon!

Video by TheDroidGuy

Register for “Android: The Next Frontier,” a workshop on app discovery, engagement and monetization for Android developers

Android represents the next frontier for mobile app developers. Don’t believe us? Well then take it from comScore, who reported that Android was the fastest growing mobile OS in the U.S. last year. Or take it directly from Google, who reported in their last earnings call that over 350,000 Android devices are being activated every day.

So what’s your Android strategy? If you don’t have one yet, or you’re still figuring it out, or even if you think you have it all figured out and just want to network with like-minded Android developers, join us, our good friends from Apsalar, and an esteemed lineup of speakers during Google I/O for a night of discussion, debate and brainstorming, mixed with a splash of cocktails and “networking.”

Some topics we’re hoping to cover include:

  • How can you get your app discovered on Android?
  • What are the best strategies for monetizing free-to-play apps?
  • How can you improve retention and engagement?
  • What are the main differences between Android and iOS?
  • What types of analytics should you be tracking?

WHAT: Android: “The Next Frontier”

WHERE: Harlot in San Francisco

WHEN: May 10, 6:00 – 9:00 pm

WHO:

  • Charles Hudson, Bionic Panda
  • Brian Cho, Booyah
  • Mihir Shah, Tapjoy
  • Michael Oiknine, Apsalar
  • Com2uS

Space is limited so please RSVP here. We look forward to seeing you!

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