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Archive for July, 2011

Jul 25

Selling Pixels: Real-world Data on Virtual World Sales from Mobile & Facebook Games

As the free-to-play market continues to grow, developers are looking for insight on how to bring their games into the freemium space. With in-app monetization proving, for some games, to be more than 25 times more effective than paid, it’s easy to see why. By implementing the right items and marketing techniques, developers can increase their Daily ARPU 3 times in just a few days. During this presentation, we’ll be taking a look at the breakdown of in-game virtual goods items sales from some successful Facebook and mobile games to see what works in these virtual goods-driven titles. From map packs and clothing to pets, energy boosts, weapons and so on, we review what sells and what does not from games that are currently live.

Special thanks to GameDuell and 5th Planet for sharing their data with us.

Jul 13

Consumers should have choice when it comes to discovering apps and paying for app content

Tapjoy CEO Mihir Shah took the stage at MobileBeat 2011 in San Francisco today to share our vision for delivering a great user experience when it comes to finding, playing and paying for content within applications on mobile platforms.

Among the data he shared: Tapjoy has delivered 25,534,165,117 user sessions from January 1 through June. These are sessions where people have said they were willing to take part in an ad served by Tapjoy in order to acquire virtual currency in an application. Of those 25 billion sessions, we saw 141,280,248 conversions, in which the user actually did something, like installing an app or watching a video.

Mihir also pointed out that 30 percent of consumers remain engaged with the app they chose after 30 days, a remarkable number that proves Tapjoy is able to drive significant engagement for our developer partners.

But our partners’ apps on Android offer far more choice to consumers than the iOS versions. On Android, people have an average of 137 ads available to choose from, and Mihir reported an average of 4.2 conversions per user. On iOS, there are only an average of 36 ads available, and Tapjoy only gets an average of 1.6 conversions per user.

As a result, the average Tapjoy user spends $1.17 on Android, and just $0.24 on iOS, making Android almost 5 times more valuable to advertisers.

To view the slides from his presentation, click below.

Mobile beat presentation mihir shah_final

Jul 6

Tapjoy Snags $30 Million from J.P. Morgan

We’ve got big plans here at Tapjoy, and although our business is growing like gangbusters, and despite the fact that we are already profitable, it doesn’t hurt to have a bit of a warchest to  help carry out those plans.

To that end, today we have announced that we received $30 million in Series D financing led by investors advised by J.P. Morgan Asset Management and including participation from all existing investors — Rho  Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures.

Over the past year, we have experienced rapid growth as mobile application developers, advertisers and consumers embrace our technology and the Tapjoy model for the discovery, distribution and monetization of mobile applications. This additional funding will enable us to continue to accelerate our innovative product technology roadmap, expand our direct advertiser relationships, broaden our services, and aggressively pursue new opportunities.

In the press release, our CEO, Mihir Shah, said:

“We are delighted to receive such outstanding support from our existing top-tier investors and to have attracted J.P. Morgan Asset Management to support our growing momentum. It is a strong vote of confidence in our technology, our people and the Tapjoy model. Our products deliver value to all parties within the mobile ecosystem by promoting the right mobile application to the right consumer at the right time. We enable developers to create innovative content that is able to get discovered, while also allowing advertisers to engage with the largest targeted mobile audience across Android, iOS, WP7 and HTML5 apps.”

Click here to read the full press release.

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