Archive for August, 2011

Webinar Signup: Making Money on Mobile — Tips for Monetizing Mobile Games

You’ve undoubtedly heard about the rising tide of free-to-play mobile games. How more and more freemium-based games are appearing in the Top Grossing lists. How games like Glu’s Gun Bros, Tapulous’s Tap Tap Revenge and PocketGem’s Tap Farm are racking up millions of installs. You’ve probably even launched a free-to-play mobile game yourself.

But if you’re like most developers, you’re looking for a little guidance on the best ways to monetize your freemium-based mobile apps. If that’s you, sign up for our webinar on “Making Money on Mobile: Best Practices and Tips for Monetizing Mobile Games.”

Making Money on Mobile — Best Practices and Tips for Monetizing Mobile Games

When: 1:00 pm PT, Wednesday, August 31th, 2011
Where: https://www3.gotomeeting.com/register/250018662
Who: Rob Carroll, Director of Publishing, Tapjoy

REGISTER NOW!

Overview:
As the free-to-play market continues to grow for mobile games, developers are looking for insight on how to effectively monetize their freemium-based games. With in-app monetization proving, for some games, to be more than 25 times more effective than paid, it’s easy to see why. By implementing the right items and marketing techniques, developers can increase their Daily ARPU 3 times in just a few days. During this webinar we’ll take a look at the best ways for developers to earn money in their free games. Whether it’s through ads, map packs, clothing, pets, energy boosts, weapons and so on, we’ll review we’ll review some of the best techniques from several of today’s most popular types of freemium mobile games.

About Rob Carroll:
Rob Carroll is the Director of Publishing for Tapjoy, where he manages the publishing activities for the company and advises game publishers of all sizes in the best practices for their monetization, game mechanics and viral distribution. Prior to joining the Tapjoy team, Rob worked in the real world as a designer and producer for Zynga and Hive7 on their social games and as a console game producer at LucasArts. Odds are you have played one of his titles, such as Mafia Wars, Vampire Wars, Street Racer, Pirates, YoVille, Knighthood, The Sindicate, Youtopia, Star Wars: The Force Unleashed, Star Wars: Elite Squadron and many others.

Tapjoy’s Network Surpasses 10,000 Mobile Applications, Adds Games from OMGPOP, Moblyng, Craneballs Studios, Game Circus, Spry Fox, Others

We are proud to announce today that we recently signed several new developer partners on both iOS and Android, bringing our total network size to more than 10,000 applications that are using Tapjoy to provide users with safe, consumer-friendly ad-funded payment. That’s pretty significant because it means there are at least that many apps that have adopted the freemium, virtual currency-based monetization model. Some of our new partners include OMGPOP, Moblyng, Craneballs, Game Circus and Spry Fox, among many others.

“Free-to-play titles are driving user experience and engagement in mobile, and we are honored to partner with so many of the best and fastest growing developers leading this charge,” said Mihir Shah, president and CEO of Tapjoy. “Our developers tell us that nearly one-third of their total revenue comes from our platform, which speaks to the tremendous consumer demand for easy-to-use and 100% trustworthy alternative payment options like ours.”

Many of our latest publishers also serve as our advertisers, acquiring new installs and qualified user engagements through our performance-driven ad marketplace. Reaching more than 30 million daily active users, we deliver over 1 million ad completions every day for app developers and brand advertisers. Not all our ads are for installs, of course. Users can also earn in-app virtual goods or currency in exchange for completing simple tasks such as installing applications, watching videos, signing up for targeted services or participating in other ads from trusted brands and app developers.

“We recently released Puppy World on iOS, and we’re working with Tapjoy’s ad platform to execute on our go-to-market strategy and ongoing marketing initiatives with great success. The relationship was an important part of us exceeding our goals,” said Wilson Kriegel, chief revenue officer at OMGPOP, a leading developer and publisher of social and casual games across platforms. Puppy World is the company’s first iOS game. “As we expand to Android, the breadth of big-brand ads Tapjoy makes available, combined with their innovative ad units, scale, and overall business model is certainly going to provide us with the tools we need to achieve great success there as well.”

To learn more about the news, you can read about it in VentureBeat, GigaOm, Gamezebo, PocketGamer and more.