Archive for November, 2011

Relive the Tapjoy Launch Party [PICS]

Thanks to everyone who turned out for our launch party last week. What a treat it was to see so many of our partners, clients and friends all under one roof to help us celebrate the launch of our new direct-to-consumer offering and corporate rebranding. And what a celebration it was! Ruby Skye was the perfect venue, and GirlTalk was off the hook! There aren’t enough exclamation marks in the world to show how grateful we are to everyone who helped make it such a great time and showed up to help us celebrate. Thank you, thank you, thank you!

This party was the celebration of many months of hard work to create something that we feel stands to shakeup the entire industry, if not the world. Our new “personal app marketplace” represents a whole new way of discovering, sharing and engaging in mobile apps, and we couldn’t be prouder of the version you see now at Tapjoy.com. Of course, there’s still lots of work to do, and the months ahead figure to be just as busy as the ones behind, but the official launch and last week’s party helped us realize just how far we’ve come and how much excitement there is for what we’re doing.

Check out a sampling of the pics below, and head on over to Flickr for even more.

Introducing the Tapjoy Personal App Marketplace

Here at Tapjoy, we are very excited to take the wraps off a new product that we have been working extremely hard on for months: the all-new Tapjoy, a personal app marketplace where consumers can discover, share and engage with mobile applications on any of the leading mobile platforms.

The new Tapjoy marketplace delivers customized app recommendations based on your likes and dislikes, what apps you’re currently using, what apps your friends are using, and other factors that predict which apps you’ll enjoy the most. You can also engage deeper in your favorite apps via Tapjoy’s Mobile Value Exchange™, our unique approach to mobile advertising that allows you to earn virtual currency or acquire premium content in exchange for watching personalized, user-selected advertisements.

We think there’s a lot to love about the new Tapjoy – the personalized app recommendations, the social sharing and joint discovery, the editorial reviews and staff picks, the app dashboard. But it doesn’t matter what we think. We want to hear from you. Learn more in the brief video below, and then head over to www.Tapjoy.com. Ideally you will do so on your smartphone or tablet browser, as you’ll be able to personalize your experience by linking your device directly to your account.

Once you’ve done that, let us know what you think. We feel this is an exciting step towards making app discovery easier, faster and more personal for everyone, and we hope that once you take the new Tapjoy App Marketplace for a test drive, you’ll feel the same way. Please leave your comments below, or drop us a line at info@tapjoy.com.

TapJoy_Launch_11-1-11_FINAL

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