Tapjoy Blog

Rise of Cafe World

Posted by
12th October 2009


Zynga launched Cafe World about a week ago, and already it’s becoming one of the largest games on the Facebook platform.

In fact, it grew from 0 to 10 million users in just one week. It has even gained 1.5 million users today alone.

And now it’s the #1 app on InsideSocialGame’s list of Top Gainers: Café World Hits 10M, Easily Takes #1 Spot on This Week’s Top 20 Games

Here is the official description of Cafe World:

“In Café World, you’re in charge of your very own restaurant. Choose from dozens of dishes to cook, then slice, chop, saute and bake your way to the top of the culinary world!

It’s up to you to decorate your café any way you want with hundreds of items and styles to choose from. And if you need a break, you can always visit your friends’ restaurants and try their daily specials… you might even find someone you can hire!”

“What about monetization?” you might ask.

Zynga is monetizing its users through virtual goods, where players buy virtual items for small chunks of money. And Facebook’s users are opening up their pocketbooks far more than other buyers of virtual goods.

To increase distribution, Zynga’s cross-promotion efforts include strategically placed buttons for Café World in other games, including hits like FarmVille, Mafia Wars, YoVille and more. Plus, a lot of Facebook Advertising. And of course, your friends becoming “Tikka Masala experts” and their statuses populating your Facebook feeds.

Read the full story on Insidesocialgames :Zynga’s Café World Goes from 0 to 8.6 Million Users in a Week, with Big Implications

Categories: Advertising

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