According to our data, the holidays represent a major revenue opportunity for developers, regardless of the day of the week or how well you’re performing leading into the holiday.

We’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers.

At Tapjoy, we consider ourselves pioneers of what does work on mobile. And lately, video is helping drive some impressive successes in mobile advertising campaigns for major brands in the auto industry.

For decades, advertising has been the reliable sideshow for the Super Bowl and yesterday’s game was no different. It’s still a place where brands look to make a big splash, companies spend a fortune to reach consumers and advertising executives focus their best creative efforts (and their creative reputations).

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