Tapjoy Blog


Announcing our new Android porting program and $5 Million Android Fund

Posted by
16th June 2011

By now, everyone’s seen the numbers:

  • 400,000 new devices activated very day
  • 36% market share
  • Nearly 4 billion total apps downloaded (with 1 billion in the last 3 months alone)

And if you’re an app developer, that’s a pretty good case for wanting to port your game to the Android platform. But then you look into the technical requirements and think about the huge variety of devices you have to code for,  and it’s enough to make you want to give up.

We’re here to help. Today we are launching a new program for game developers to port their existing apps and gaming content over to the Android platform. The program is backed by a new $5 million fund.

We’ll offer full porting and testing services to ensure the apps work on all of the leading Android handsets, and you’ll receive a free, large-scale distribution campaign for new user acquisition through our performance-based advertising network. Our ad-funded payment platform is in 80% of the top free-to-play apps on Android, so we’re capable of driving a meaningful volume of new installs.

Said Benjamin Vu, the CEO of SkyVu:

“Tapjoy’s development funds and expertise have really helped SkyVu accelerate its Android development cycles. SkyVu is excited to be bringing several new BATTLE BEARS games to Android this year. Thanks to the development funds from Tapjoy, we’re able to get to the market in record time.”

Applications are currently being considered for the Tapjoy Android Fund and porting program based on the quality of the gaming experience and the talent of its developers. Those interested in applying for the program should visit www.tapjoy.com/AndroidFund or email publishing@tapjoy.com to learn more.

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