When we launched Tapjoy Videos last Fall, our goal was to provide all sorts of advertisers –from big brands conducting awareness-building campaigns to game developers promoting trailers of their latest titles –with the expansive reach of a major television media buy but the cost-effectiveness that only our Mobile Value Exchange model can uniquely deliver.
After all, at more than 80 million monthly active users, our mobile ad network has the potential to reach more consumers than any prime time TV show, and at a minimum bid of $0.02 per completed view, that’s a lot of guaranteed views.
Today, we are proud to report that for many video ad campaigns we are driving more than 500,000 completed video views per day in the US alone. Note that those are completed video views, as opposed to other networks that promise large volumes but deliver only a very small percentage of completed views, essentially wasting the advertiser’s dollars.
Also with Tapjoy Videos, advertisers can give consumers further options to engage with their brand through custom actions such as visiting the advertiser’s web site, forwarding the video to friends, or replaying the video. These actions further increase the effectiveness of the ads and deepen user engagement on a one-to-one basis.
To help our advertisers get even more out of their video ad campaigns, we are currently offering a limited-time promotion in which we’ll offer to match up to $5,000 in free video views for any advertiser conducting video campaigns. That’s right: spend any amount on video advertising through our performance-based ad network, and we’ll match that amount up to $5,000 in additional video views at the same rate (subject to campaign guidelines). Please note that this offer is available for first-time video advertisers only.
Video ads on mobile devices are extremely popular, and it’s easy to see why. They load quickly, are easy to watch when one has a spare moment standing in line or waiting for the bus, and, in our case, provide significant value in return for user engagement in the form of virtual currency or access to premium content.
Videos have quickly become one of the most popular ad types offered through the Tapjoy Ad Marketplace, and we want to increase their ubiquity even more. To take advantage of this special promotion and get $5,000 worth of free video advertising today, contact your account manager or email us at firstname.lastname@example.org.
To learn more about Tapjoy Videos, watch this: