Our developer and advertising partners constantly face the issue of creating products based on very little knowledge and insight about their app usage. This turns user acquisition and engagement into a guessing game, one that our Partners can’t afford to play. Tapjoy wants to help fill this void. Today, Tapjoy and Kontagent announced the Kontagent Partner Edition, available exclusively to Tapjoy partners for free on iOS and Android.
Whether you’re a smaller team, a large well-oiled studio, or an advertising partner, Kontagent’s insightful data tools help answer questions such as:
• How useful was the new feature developed last week?
• Are we monetizing optimally?
• Where are users dropping off, and why?
• When does user engagement shift in our game?
• How are acquisition campaigns performing?
The Kontagent Partner Edition provides answers to these strategic questions, which play a significant role when trying to create new business and maintain long-term users.
We chose to invest in this solution to help our partners gain access to a meaningful analytics product that goes beyond basic metrics. Kontagent’s expertise in delivering in-app analytics on social platforms made them the logical choice to work with. Kontagent will now provide Tapjoy partners with robust mobile data tools, and Tapjoy will help Kontagent build their mobile ecosystem, thanks to Tapjoy’s reach of nearly 75,000 high-quality mobile apps.
What also excites us about the partnership is that two market leaders in mobile are coming together to create a high-quality product that we believe to be the best option in the industry: a single offering from the best-in-class advertising platform and the best-in-class analytics provider.
We’ve been working side-by-side with Kontagent on this solution for some time and we couldn’t be more excited about the results. This offering will enable our partners to create more engaging apps, better monetization techniques and deeper app experiences. When users are engaged in great apps, advertisers are able to better reach them and developers are able to provide better content.
Tapjoy partners can contact their account manager and learn how you can get access to the Kontagent Partner Edition today. Anyone interested in learning more about Tapjoy’s partnership with Kontagent can contact Tapjoy directly at firstname.lastname@example.org.
Chris Farm, Product and Richard Yan, Business Development