Daily Active Users (DAU) on Tapjoy’s iOS network has more than doubled since the beginning of the year. And across both Android and iOS, we’re driving more than one million ad conversions every day, with new advertisers continually being added.

In fact, it’s tough to keep our metrics up to date. Because with the partnership we announced this morning to integrate our Mobile Value Exchange into Kabam’s hit iOS game Kingdoms of Camelot, our iOS network suddenly got that much stronger.

A free-to-play Massively Multiplayer Strategy Game, Kingdoms of Camelot is one of the largest and most popular games in its category. The app went live on iOS in early 2012 and since April has spent several weeks at the #1 spot on the platform’s top grossing charts.

Even so, Kabam was not complacent, and when Kingdoms of Camelot users specifically asked for ways to earn virtual rewards, the company turned to Tapjoy. Our Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. As Kabam’s director of mobile marketing, Chris Pitz, said in this morning’s press release, Tapjoy’s model is truly a “win-win” for developers and consumers alike.

Kingdoms of Camelot players can now earn the game’s virtual currency, GEMS, by engaging with Tapjoy advertisers and marketing actions such as watching videos, signing up for subscriptions, requesting price quotes, registering for accounts, and many others.

In an era when most ads in mobile apps are either disruptive, annoying, or both, we are proud to offer an advertising model that is actually additive to the user experience—so much so that users are specifically asking for it! And one which provides reach for advertisers to an engaged and appreciative mobile consumer.